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vinjer

Posts: 9,348 FOMM Extraordinaire

#41 [url]

Jan 5 15 4:52 PM

hontasy wrote:
Greatest Hits albums just dont work anymore, not in the age of playlist. She should only do it if she has it in her contract to release another and final album for Universal.

She desperately needs her team changed. They couldnt handle MIAM which could have been a decent r&b hit. They couldnt handle the Rockefeller night drama, we know how that turned out. She needs a new PR and marketing team to work with media to reestablish her status as the voice and a legend, not a has-been.

I would love it if they released another song off MIAM to radios and a new video to end the era and a new single by the end of the year. I dont see another album in 2015 but who knows, she had made Rainbow in 3 months.
Release a song from MIAM?   To radio...?
And someone pays for a video?
As for ending the era, that has been definitely taken care of.

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carlos b fly

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Posts: 22,051 You'll never be ready. Memba I told you!

#42 [url]

Jan 5 15 6:09 PM

vinjer wrote:
hontasy wrote:
Greatest Hits albums just dont work anymore, not in the age of playlist. She should only do it if she has it in her contract to release another and final album for Universal.

She desperately needs her team changed. They couldnt handle MIAM which could have been a decent r&b hit. They couldnt handle the Rockefeller night drama, we know how that turned out. She needs a new PR and marketing team to work with media to reestablish her status as the voice and a legend, not a has-been.

I would love it if they released another song off MIAM to radios and a new video to end the era and a new single by the end of the year. I dont see another album in 2015 but who knows, she had made Rainbow in 3 months.
Release a song from MIAM?   To radio...?
And someone pays for a video?
As for ending the era, that has been definitely taken care of.


Indeed. You wanted to end the era? That happened the second week of MIAM's release. Just let is go. The album is done. Move on from it.
  

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tl2mc

Posts: 2,291 FOMM Guru

#44 [url]

Jan 5 15 7:57 PM

I wanted her to do something acoustic for this last era... Just her and the band all in Black... She would have performed all of MIAM... Every single song, and just uploaded it to YouTube or something... Hope she does something like that next era. It's simple, shows her talent in a controlled environment with no discractions. Now a days something like this can get more attention then an appearance on a talk show, unless something scandalous is said. I hope she eventually does tour... But I agree that it might not make the most sense now to go out there this moment with all the bad press in regards to her vocals.. I would go for the Vegas stint(probably cause I'm only a few hours away lol) or unless she was ready to tackle a new album then just have her focus on that and then come back strong with a plan! I'm excited tho!

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BeyondIdolization

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#47 [url]

Jan 5 15 11:42 PM

Vincent wrote:
25th year, 2015, album 15.

Slay a bit with all those 5s? LOL.


   That's actually pretty cool. Just name the album "555" and the marketing is already taken care of.

 

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#48 [url]

Jan 5 15 11:43 PM

hontasy wrote:
Greatest Hits albums just dont work anymore, not in the age of playlist.

A Greatest Hits album is inevitable.  They cost so little to produce and they actually account for most of the albums that actually sell today.  Just look at the iTunes top 200 albums.  It's all Greatest Hits albums and compilations

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BeyondIdolization

Posts: 24,919

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#49 [url]

Jan 5 15 11:50 PM

CoryCoolDangerous wrote:
hontasy wrote:
Greatest Hits albums just dont work anymore, not in the age of playlist.

A Greatest Hits album is inevitable.  They cost so little to produce and they actually account for most of the albums that actually sell today.  Just look at the iTunes top 200 albums.  It's all Greatest Hits albums and compilations


If you look at each year's top sellers none of them are GH albums in recent years. The last GH album to do really well was, what, Eminem's back in 05 (when sales were still good)? I'm not saying Universal won't release one, but to say GH albums are big sellers is just not true. I doubt a Mariah GH would sell 100k total in today's market.

 

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Vincent

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#50 [url]

Jan 6 15 12:00 AM

BeyondIdolization wrote:
Vincent wrote:25th year, 2015, album 15.


Slay a bit with all those 5s? LOL.


   That's actually pretty cool. Just name the album "555" and the marketing is already taken care of.


And she can offer free copies of the album at Dominoes as part of their 5-5-5 deal.


_____________________________________________________________________________________________________________
Vincent, dahhhhling.

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#51 [url]

Jan 6 15 1:28 AM

Vincent wrote:
BeyondIdolization wrote:
Vincent wrote:25th year, 2015, album 15.


Slay a bit with all those 5s? LOL.


   That's actually pretty cool. Just name the album "555" and the marketing is already taken care of. wink.gif


And she can offer free copies of the album at Dominoes as part of their 5-5-5 deal. roll.gif
smiley: rollIm done!

She will not come for Taylors Papa Johns deal   smiley: roll

 

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robjv1

Posts: 10,743 True in love and wisdom, well off and witty, using god's sleeve to wipe the hell off the city.

#52 [url]

Jan 6 15 4:07 AM

IminatedNeverDuplicated wrote:
Vincent wrote:
BeyondIdolization wrote:


   That's actually pretty cool. Just name the album "555" and the marketing is already taken care of. wink.gif


And she can offer free copies of the album at Dominoes as part of their 5-5-5 deal. roll.gif
smiley: rollIm done!

She will not come for Taylors Papa Johns deal   smiley: roll

Can we not get Mariah a high-rent pizza joint promotion please?  smiley: laugh Something with a nice Via Blanco?  A simple Margherita?   Dominoes is where you go when there is nothing else open or you're high lol.


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Fruitbits

Posts: 1,237 Chillin' at FOMM

#53 [url]

Jan 6 15 7:22 AM

As for touring, if she's being guaranteed payment, why the hell not? Who cares if she's not selling out venues? We all know she's no longer the hottest thing in town. If she's being paid well for doing regular vocal exercises, I think that's great. I do agree that she needs an image overhaul, but I think the best way to achieve that is to remind people of her talent, and that requires good vocal and good music. The latter's pretty unpredictable (cause hits equal good and no one can guarantee a hit), but at least the former can be managed, which can be done without touring, but again, hey, if you are getting paid for it...

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therooftop

Posts: 1,754 Chillin' at FOMM

#54 [url]

Jan 6 15 9:12 AM

Some ideas:

1. Do a Live Lounge cover - things like these seem to really build a lot of goodwill, specially in the UK. Sam Smith's "How Will I Know" for example brought him into a lot of people's radar. She could cover one of his songs like "Restart" or "Like I Can" , there would be no pressure for it to be a hit, would be a comfortable setting for her, and will hopefully be shared a lot in social media.

2. Start her new single promo in the UK - American charts now seem to take notes from other markets before a song becomes a hit there (See "All Of Me", Sam Smith etc) It also seems that it is easier to achieve a hit in the UK by having really good visibilty/promo. She can do three solid weeks of doing UK promo and then bring the campaign to America. Even #Beautiful was a decent hit there considering she didn't even fly to the UK last time.

3. Cross promote - Do album tours and concert tours at the same time. Coldplay does this a lot. They do one small paid concert show for most major cities. and will often times even film it. It excites fans, works financially because the costs of logistics are shared, and again there isn't any pressure for the shows to be a success. One concert in London, Paris, New York, Tokyo, Sydney. She can use this material should she decide to do promo for a full tour in the future.

4. Make better use of her social media. Can you believe that not one of her TEC tour performance official footage is on her channel? The ones where she actually sound good should be the ones uploaded and shared and not leakage from bad performances. She has those footage, just upload it.

5. An uptempo this time please Mariah. A good old school easy to sing along uptempo. This formula has had a 100% success rate so far with her lead singles. Time to bring it back.

6. A better team, and perhaps a make over.She is in ball gowns all the time and it makes her look a lot older than what she is. There are a lot of talented and up and coming people there who would even probably work for free for some recognition. Be it a make up artist/photographer, designer, director. Heck the lambs will most of the time create better artwork than her official team. The possibilities are endless, she just needs to be more open to working with people who aren't established yet.


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carlos b fly

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Posts: 22,051 You'll never be ready. Memba I told you!

#55 [url]

Jan 6 15 9:59 AM

therooftop wrote:
Some ideas:

1. Do a Live Lounge cover - things like these seem to really build a lot of goodwill, specially in the UK. Sam Smith's "How Will I Know" for example brought him into a lot of people's radar. She could cover one of his songs like "Restart" or "Like I Can" , there would be no pressure for it to be a hit, would be a comfortable setting for her, and will hopefully be shared a lot in social media.

2. Start her new single promo in the UK - American charts now seem to take notes from other markets before a song becomes a hit there (See "All Of Me", Sam Smith etc) It also seems that it is easier to achieve a hit in the UK by having really good visibilty/promo. She can do three solid weeks of doing UK promo and then bring the campaign to America. Even #Beautiful was a decent hit there considering she didn't even fly to the UK last time.

3. Cross promote - Do album tours and concert tours at the same time. Coldplay does this a lot. They do one small paid concert show for most major cities. and will often times even film it. It excites fans, works financially because the costs of logistics are shared, and again there isn't any pressure for the shows to be a success. One concert in London, Paris, New York, Tokyo, Sydney. She can use this material should she decide to do promo for a full tour in the future.

4. Make better use of her social media. Can you believe that not one of her TEC tour performance official footage is on her channel? The ones where she actually sound good should be the ones uploaded and shared and not leakage from bad performances. She has those footage, just upload it.

5. An uptempo this time please Mariah. A good old school easy to sing along uptempo. This formula has had a 100% success rate so far with her lead singles. Time to bring it back.

6. A better team, and perhaps a make over.She is in ball gowns all the time and it makes her look a lot older than what she is. There are a lot of talented and up and coming people there who would even probably work for free for some recognition. Be it a make up artist/photographer, designer, director. Heck the lambs will most of the time create better artwork than her official team. The possibilities are endless, she just needs to be more open to working with people who aren't established yet.


What a great post. A few notes on your points -

2. You're right, visibility and promo in the UK can frankly help her sell any old sh!t. She was here for a week doing promo for the God awful BINY and it went Top 20/Top 15 (?) which was better than it deserved. Despite the UK's attitude towards her, the media goes into overdrive when she is here, which gets the public invested into her. However, three weeks promo is totally unrealistic. It would cost the label a FORTUNE and they would never pay for it. Not even the hottest artists would get that get kind of sustained expense.

4. Her social media is generally pretty mediocre. Her Facebook is the main offender. You can tell they don't know how to use it right and how to drive engagements/use effective content. And yes, when she was getting slaughtered for the Asia tour, a video filmed of her sounding in good voice would have been a really effective countermeasure to try and get going viral. Her Twitter is better, mainly because Mariah has always been so amazing and natural at talking with her fans which comes across perfectly on that platform.

6. Yes, the ball gowns. I applaud the attempt to move away from the flaunt it all sex kitten image. Unless you can pull off the body at a later age, you are asking for trouble but I think this whole ball gowns/long gloves thing may not be the best direction to go in. It does age her and I'm not sure its striking or dynamic enough. She is kind of on the right road but needs to change the lane perhaps.
  

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Migrate90

Posts: 3,635 Mimi's Bodyguard

#56 [url]

Jan 6 15 10:44 AM

You actually have a lot of good ideas, guys. It amazes me how the fans always seem to be more clued on what's best, than the professional teams hired by the artists. smiley: alien


I agree that Mariah could definitely use a change in fashion and maybe even try a new hair style or something. She also should get rid of her creative art director (or whatever it's called); again, even the fans produce better artwork and most are not even pros. Hire a competent manager, if she hasn't already. Just an all around fresh team would be a good move.

Mariah's image is her biggest issue at the moment, from what I see. If she and her people could take care of that for her next campaign that would be a good first step IMO. Present her as the legend she is who's capable of standing on her own among current artists.

I'm kind of hesitant to talk about this since it's a touchy issue, but (and assuming she doesn't) it'd be nice if she worked with a vocal-coach consistently, or on her own – train the voice. TEC tour and then the Christmas shows have left it sounding the most robust it's sounded in over a decade. It'd be a shame if she didn't keep that going. As pressuring as it is, she can't afford more hiccups like the Rockefeller one.

As for her sound, she tried some new things (while still staying true to her identity) with MIAM, so if she could build on that and go even further, she's got nothing to lose. Look out for producers she hasn't worked with before, even underground ones or people outside of the US. 

I also like the idea of cross-promoting... doing album tours and concert mini-tours at the same time. Focus on selling your music, your art. This is something I looked forward to with MIAM, but her personal life got in the way and the effort to sell that album's music, which was Mariah's best in years let's be real, went astray. Understandable though.

Her Christmas NYC residency should go on this year, needless to say. It was a hit on all levels. Maybe even bring it to the UK this year... do a couple of dates in late November/early December over there.

This year is the 25th anniversary of her debut (alongside the 20th and 10th respective anniversaries of Daydream and TEOM). It'd be awesome if things ran in a professional manner.

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Migrate90

Posts: 3,635 Mimi's Bodyguard

#57 [url]

Jan 6 15 11:05 AM

Plus, and I know we've said this time and time again, but it doesn't hurt repeating - her videos are horrible! Which was her last halfway decent video? For me it was "When Christmas Comes" but that was just a holiday single (and not a real single anyway). Before that, I can only think of "Up Out My Face" which was pretty good. I'd have to go back to "Touch My Body" which was genuinely one of her BEST ever.

Videos more often than not make or break a song and these days can even turn it into a hit with streaming and all. That could work in Mariah's advantage if radio is reluctant to her. The videos don't even have to be expensive so long as they have humor, or a semblance of concept/storyline. It sucks because her videos as of late, in addition to tanking the songs, bring extra bad publicity (what with her retouching, vanity shots etc.)

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#58 [url]

Jan 6 15 11:36 AM

therooftop wrote:
Some ideas:

5. An uptempo this time please Mariah. A good old school easy to sing along uptempo. This formula has had a 100% success rate so far with her lead singles. Time to bring it back.



THIS! ***sigh*** i'm tired of these pseudo-uptempo first singles (obsessed, triumphant, etc). bring back the old school lead singles (with the mariah feel) that Mariah and only Mariah can do! really hope this wont remain just a dream

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robjv1

Posts: 10,743 True in love and wisdom, well off and witty, using god's sleeve to wipe the hell off the city.

#59 [url]

Jan 6 15 2:22 PM

Re: 2015: New Mariah Era

Migrate90 wrote:
Plus, and I know we've said this time and time again, but it doesn't hurt repeating - her videos are horrible! Which was her last halfway decent video? For me it was "When Christmas Comes" but that was just a holiday single (and not a real single anyway). Before that, I can only think of "Up Out My Face" which was pretty good. I'd have to go back to "Touch My Body" which was genuinely one of her BEST ever.


Videos more often than not make or break a song and these days can even turn it into a hit with streaming and all. That could work in Mariah's advantage if radio is reluctant to her. The videos don't even have to be expensive so long as they have humor, or a semblance of concept/storyline. It sucks because her videos as of late, in addition to tanking the songs, bring extra bad publicity (what with her retouching, vanity shots etc.)

Good call. It's mostly just poor planning and undeveloped concepts too. For example, You're Mine must have had a decent budget for them to go to an exotic locale like that and then they didn't take advantage of it -- pretty much one static shot.

The lighting was terrible too. They basically lit a *real* location so poorly that they made it look like a studio or cheap green screen chroma key deal. You really have to actually try hard to do something that bad lol. Seriously how hard is it to make paradise look nice? :P

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#60 [url]

Jan 9 15 8:59 AM

Yup she just needs to bring back that Emotions, Dreamlover, Hearbreaker uptempo Lead Single and mabye dress down a bit more like she did in the Rainbow and Day Dream Eras. She just looks so naturally beautiful that way and I feel appeals to alot more people.

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