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I say 'Project' because I think the traditional album is dead. I really want Mariah to come back in a year or two stronger but in a whole new fashion. Beyonce achieved sales because she released her album in a new way with all new videos. We know Mariah isn't a video artist so it wouldn't have the same effect.
I'm thinking and brainstorming but one thing I thought would be cool is if Mariah's next album/project were a phone/tablet app you downloaded (also followed by a traditional iTunes/CD release). Something making the experience much more interactive and something you HAVE to pay for in order to truly have the experience. Perhaps, with download of the app you can download the mp3s or something but I would love her to come back in a fresh way.
Maybe a viral video flash mob? It would be cool if Mariah used the power of YouTube to give her a fresh approach. Picture this... for a few weeks Mariah makes a surprise stop at various cities to debut a new song with a flash mob type performance that is recorded. Even with a slow jam it could work... Mall of America on an afternoon; people are shopping and all of the sudden in the food court the lights dim and a disco ball lowers. Mariah comes out with a new ballad and suddenly the food court is transformed into a prom-type setting. Once it is on YouTube for that week the new song is discounted on iTunes for .50.
Just my ramblings. Like everyone here, I will never give up on Mariah. She is one of the last artists of her kind and should never be counted out; I just want her to progress in the new era of the industry.
