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#101 [url]

Jan 10 10 1:38 PM

I dont really care what the cover looks like since this is a Target exclusive. Just release the damn thing asap lol

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#105 [url]

Jan 10 10 7:32 PM

carlos b fly wrote:
rainbow1199 wrote:
carlos b fly wrote:
rainbow1199 wrote:
Let me explain something...IDJ is a company (not a not-for-profit organization) that invests a great amount of money into their product (Mariah) in the hopes of a good return. You really think they pay her a multi-million dollar contract and spend tons on the production and promotion costs of her albums for their health? I assure you that anything Mariah's done since TEOM is not "icing on the cake". Now, of course Mariah is rich enough to not have to record another album and still live a comfortable lifestyle. But if you think Mariah/IDJ don't care about how much she sells, you need serious medical attention. DISCLAIMER- this post does not intend to portray Mariah Carey as a souless commercial machine with no artistry. But IDJ views her primarily as not an artist, but a capitalist venture.




Thank God someone's got their business head on. Your post is totally valid of course but I suspect this particular project wont be profit aimed. Not because its a 'gift' or some other Care Bear stare BS that we're being fed but because its a boardroom decision to wrestle her into staying with an extended contract.

Even if she was unhappy with how IDJ handled the album, it must have been quite the temptation to have the label improve your album and get a whole second chance on it. How many artists get that kind of oppourtunity in such a cut throat industry?

That's a good theory, and if true, it means that of course the decision for this remix album to be released was business-minded even if it's not intended to make a profit. IDJ will let her release this project now so she'll stay with them in the future and go back to making hits. I'm expecting fairly low-key promo on this release. It wouldn't surprise me if it's very quietly shipped to Target stores. It's just not reasonable of IDJ/Mariah to expect big sales from this, unless one of the singles becomes a big hit. Watch people get all confused and go to the store and buy 'Memoirs', expecting to hear the remixes LOL.





Thats something they need to be careful of - that people dont go out and get the wrong album, ie; the original Memoirs. Their going to need a very focused and clear marketing approach on it so the consumer is educated properly, as well as a striking cover that sticks in the brain (so nothing like the Memoirs cover in a differant shade or other such nonsense).


I don't see that being a problem. AA featuring tons of very popular guests should be easy to market. And the original Memoirs will be no where in sight by then. image

BTW, there are precedents for this sort of thing. Once example: http://www.youtube.com/watch?v=MbtajuiuLMU

From Call and Response: the Remix Album.

Last Edited By: Johnny XI Jan 10 10 7:40 PM. Edited 1 time.

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carlos b fly

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Posts: 22,051 You'll never be ready. Memba I told you!

#106 [url]

Jan 10 10 7:41 PM

Johnny Roberts wrote:
carlos b fly wrote:
rainbow1199 wrote:
carlos b fly wrote:
rainbow1199 wrote:
Let me explain something...IDJ is a company (not a not-for-profit organization) that invests a great amount of money into their product (Mariah) in the hopes of a good return. You really think they pay her a multi-million dollar contract and spend tons on the production and promotion costs of her albums for their health? I assure you that anything Mariah's done since TEOM is not "icing on the cake". Now, of course Mariah is rich enough to not have to record another album and still live a comfortable lifestyle. But if you think Mariah/IDJ don't care about how much she sells, you need serious medical attention. DISCLAIMER- this post does not intend to portray Mariah Carey as a souless commercial machine with no artistry. But IDJ views her primarily as not an artist, but a capitalist venture.




Thank God someone's got their business head on. Your post is totally valid of course but I suspect this particular project wont be profit aimed. Not because its a 'gift' or some other Care Bear stare BS that we're being fed but because its a boardroom decision to wrestle her into staying with an extended contract.

Even if she was unhappy with how IDJ handled the album, it must have been quite the temptation to have the label improve your album and get a whole second chance on it. How many artists get that kind of oppourtunity in such a cut throat industry?

That's a good theory, and if true, it means that of course the decision for this remix album to be released was business-minded even if it's not intended to make a profit. IDJ will let her release this project now so she'll stay with them in the future and go back to making hits. I'm expecting fairly low-key promo on this release. It wouldn't surprise me if it's very quietly shipped to Target stores. It's just not reasonable of IDJ/Mariah to expect big sales from this, unless one of the singles becomes a big hit. Watch people get all confused and go to the store and buy 'Memoirs', expecting to hear the remixes LOL.





Thats something they need to be careful of - that people dont go out and get the wrong album, ie; the original Memoirs. Their going to need a very focused and clear marketing approach on it so the consumer is educated properly, as well as a striking cover that sticks in the brain (so nothing like the Memoirs cover in a differant shade or other such nonsense).


I don't see that being a problem. AA featuring tons of very popular guests should be easy to market. And the original Memoirs will be no where in sight by then. image

BTW, there are precedents for this sort of thing. Once example: http://www.youtube.com/watch?v=MbtajuiuLMU




Are you talking about the Good Girl Gone Bad reissue which has the same cover? Differant topic, since the sales counted all as one. AA will have totally seperate sales to MOAIA, hence they need to make sure people dont make the mistake of picking up Memoirs by mistake or its gonna be a mess.

The marketing will need to be very precise so the sales dont get split and consumers misled.

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#107 [url]

Jan 10 10 7:48 PM

No. It is actually from Maroon 5's remix album to It won't be soon before long. It was released 6 months after the original and called Call And Response. It featured mixes of every song from the original. Mostwere reworked by guest producers, and some exactly the same but with added vocals and guest stars. Irionically, it also featured Mary J Blige.

Last Edited By: Johnny XI Jan 10 10 7:50 PM. Edited 1 time.

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carlos b fly

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#108 [url]

Jan 10 10 7:58 PM

Johnny Roberts wrote:
No. It is actually from Maroon 5's remix album to It won't be soon before long. It was released 6 months after the original and called Call And Response. It featured mixes of every song from the original. Mostwere reworked by guest producers, and some exactly the same but with added vocals and guest stars. Irionically, it also featured Mary J Blige.



And it had the same cover as the original album?

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#109 [url]

Jan 10 10 8:59 PM

carlos b fly wrote:
Johnny Roberts wrote:
No. It is actually from Maroon 5's remix album to It won't be soon before long. It was released 6 months after the original and called Call And Response. It featured mixes of every song from the original. Mostwere reworked by guest producers, and some exactly the same but with added vocals and guest stars. Irionically, it also featured Mary J Blige.



And it had the same cover as the original album?

No, new cover, new promo and everything. It was sort of a mixed bag though. Some cool remixes, others were total head scratchers.

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carlos b fly

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#110 [url]

Jan 10 10 9:25 PM

Johnny Roberts wrote:
carlos b fly wrote:
Johnny Roberts wrote:
No. It is actually from Maroon 5's remix album to It won't be soon before long. It was released 6 months after the original and called Call And Response. It featured mixes of every song from the original. Mostwere reworked by guest producers, and some exactly the same but with added vocals and guest stars. Irionically, it also featured Mary J Blige.



And it had the same cover as the original album?

No, new cover, new promo and everything. It was sort of a mixed bag though. Some cool remixes, others were total head scratchers.




Thats the point I'm making - they want to make sure the album has a distinctive cover that sticks in the mind so no one gets it confused with the original (since the sales wont contribute) and a promo strategy that highlights that clearly. I'm not saying the album cant do well. In fact, given how Memoirs has done it would take very little for the remixes version to surpass it.

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#111 [url]

Jan 10 10 10:13 PM

carlos b fly wrote:
Johnny Roberts wrote:
carlos b fly wrote:
Johnny Roberts wrote:
No. It is actually from Maroon 5's remix album to It won't be soon before long. It was released 6 months after the original and called Call And Response. It featured mixes of every song from the original. Mostwere reworked by guest producers, and some exactly the same but with added vocals and guest stars. Irionically, it also featured Mary J Blige.



And it had the same cover as the original album?

No, new cover, new promo and everything. It was sort of a mixed bag though. Some cool remixes, others were total head scratchers.




Thats the point I'm making - they want to make sure the album has a distinctive cover that sticks in the mind so no one gets it confused with the original (since the sales wont contribute) and a promo strategy that highlights that clearly. I'm not saying the album cant do well. In fact, given how Memoirs has done it would take very little for the remixes version to surpass it.
Yikes, I meant YES, it did have a new cover, promo and single.

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carlos b fly

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Posts: 22,051 You'll never be ready. Memba I told you!

#112 [url]

Jan 11 10 7:55 AM

Johnny Roberts wrote:
carlos b fly wrote:
Johnny Roberts wrote:
carlos b fly wrote:
Johnny Roberts wrote:
No. It is actually from Maroon 5's remix album to It won't be soon before long. It was released 6 months after the original and called Call And Response. It featured mixes of every song from the original. Mostwere reworked by guest producers, and some exactly the same but with added vocals and guest stars. Irionically, it also featured Mary J Blige.



And it had the same cover as the original album?

No, new cover, new promo and everything. It was sort of a mixed bag though. Some cool remixes, others were total head scratchers.




Thats the point I'm making - they want to make sure the album has a distinctive cover that sticks in the mind so no one gets it confused with the original (since the sales wont contribute) and a promo strategy that highlights that clearly. I'm not saying the album cant do well. In fact, given how Memoirs has done it would take very little for the remixes version to surpass it.
Yikes, I meant YES, it did have a new cover, promo and single.





Okay image image

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#113 [url]

Jan 11 10 10:39 AM

i think the cover should be the photo we have on the banner here.

"[Sighs] How do I say this because of the language barrier... (long pause) No

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MrSpice

Posts: 4,625 Chillin' at FOMM

#116 [url]

Jan 11 10 4:55 PM

CLo wrote:
i think the cover should be the photo we have on the banner here.

I don't think it's very flattering at all...the whole mouth open thing reminds me of the CB cover, and black & white won't grab people's attention. She needs a fun album cover...fun without being tacky.

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BeyondIdolization

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#117 [url]

Jan 11 10 5:59 PM

I think the pic used for The Ballads would've actually kind of worked for AA, because it's sort of 'angelic'. Although of course a completely new shoot would be ideal.

 

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