Johnny Roberts wrote:
carlos b fly wrote:
rainbow1199 wrote:
carlos b fly wrote:
rainbow1199 wrote:
Let me explain something...IDJ is a company (not a not-for-profit organization) that invests a great amount of money into their product (Mariah) in
the hopes of a good return. You really think they pay her a multi-million dollar contract and spend tons on the production and promotion costs of her
albums for their health? I assure you that anything Mariah's done since TEOM is not "icing on the cake". Now, of course Mariah is rich
enough to not have to record another album and still live a comfortable lifestyle. But if you think Mariah/IDJ don't care about how much she
sells, you need serious medical attention. DISCLAIMER- this post does not intend to portray Mariah Carey as a souless commercial machine with no
artistry. But IDJ views her primarily as not an artist, but a capitalist venture.
Thank God someone's got their business head on. Your post is totally valid of course but I suspect this particular project wont be profit
aimed. Not because its a 'gift' or some other Care Bear stare BS that we're being fed but because its a boardroom decision to wrestle her
into staying with an extended contract.
Even if she was unhappy with how IDJ handled the album, it must have been quite the temptation to have the label improve your album and get a whole
second chance on it. How many artists get that kind of oppourtunity in such a cut throat industry?
That's a good theory, and if true, it means that of course the decision for this remix album to be released was business-minded even if
it's not intended to make a profit. IDJ will let her release this project now so she'll stay with them in the future and go back to making hits.
I'm expecting fairly low-key promo on this release. It wouldn't surprise me if it's very quietly shipped to Target stores. It's just not
reasonable of IDJ/Mariah to expect big sales from this, unless one of the singles becomes a big hit. Watch people get all confused and go to the store
and buy 'Memoirs', expecting to hear the remixes LOL.
Thats something they need to be careful of - that people dont go out and get the wrong album, ie; the original Memoirs. Their going to need a very focused
and clear marketing approach on it so the consumer is educated properly, as well as a striking cover that sticks in the brain (so nothing like the Memoirs
cover in a differant shade or other such nonsense).
I don't see that being a problem. AA featuring tons of very popular guests should be easy to market. And the original Memoirs will be no where in sight
by then.
BTW, there are precedents for this sort of thing. Once example: http://www.youtube.com/watch?v=MbtajuiuLMU
Are you talking about the Good Girl Gone Bad reissue which has the same cover? Differant topic, since the sales counted all as one. AA will have totally
seperate sales to MOAIA, hence they need to make sure people dont make the mistake of picking up Memoirs by mistake or its gonna be a mess.
The marketing will need to be very precise so the sales dont get split and consumers misled.