I actually think TMB is a perfect pop song. Very compact. Instantly catchy hooks that stay with you after first listen. I'm not overly fond of the lyrics in the verses nor is it a vocal masterclass but it's about as catchy as pop songs come. I liked it because it was also right in the middle of being pop and R&B. I like when she straddles the fence and blurs the lines in that manner. To launch an album it is a great choice if there is a monster smash also coming behind it. I think IBLYLT was a big miss on their part. They were so hell bent on 'ballads sell Mariah albums' that they didn't think about the current musical climate.