#1 [url]

Jan 10 10 7:32 PM

carlos b fly wrote:
rainbow1199 wrote:
carlos b fly wrote:
rainbow1199 wrote:
Let me explain something...IDJ is a company (not a not-for-profit organization) that invests a great amount of money into their product (Mariah) in the hopes of a good return. You really think they pay her a multi-million dollar contract and spend tons on the production and promotion costs of her albums for their health? I assure you that anything Mariah's done since TEOM is not "icing on the cake". Now, of course Mariah is rich enough to not have to record another album and still live a comfortable lifestyle. But if you think Mariah/IDJ don't care about how much she sells, you need serious medical attention. DISCLAIMER- this post does not intend to portray Mariah Carey as a souless commercial machine with no artistry. But IDJ views her primarily as not an artist, but a capitalist venture.




Thank God someone's got their business head on. Your post is totally valid of course but I suspect this particular project wont be profit aimed. Not because its a 'gift' or some other Care Bear stare BS that we're being fed but because its a boardroom decision to wrestle her into staying with an extended contract.

Even if she was unhappy with how IDJ handled the album, it must have been quite the temptation to have the label improve your album and get a whole second chance on it. How many artists get that kind of oppourtunity in such a cut throat industry?

That's a good theory, and if true, it means that of course the decision for this remix album to be released was business-minded even if it's not intended to make a profit. IDJ will let her release this project now so she'll stay with them in the future and go back to making hits. I'm expecting fairly low-key promo on this release. It wouldn't surprise me if it's very quietly shipped to Target stores. It's just not reasonable of IDJ/Mariah to expect big sales from this, unless one of the singles becomes a big hit. Watch people get all confused and go to the store and buy 'Memoirs', expecting to hear the remixes LOL.





Thats something they need to be careful of - that people dont go out and get the wrong album, ie; the original Memoirs. Their going to need a very focused and clear marketing approach on it so the consumer is educated properly, as well as a striking cover that sticks in the brain (so nothing like the Memoirs cover in a differant shade or other such nonsense).


I don't see that being a problem. AA featuring tons of very popular guests should be easy to market. And the original Memoirs will be no where in sight by then. image

BTW, there are precedents for this sort of thing. Once example: http://www.youtube.com/watch?v=MbtajuiuLMU

From Call and Response: the Remix Album.

Last Edited By: Johnny XI Jan 10 10 7:40 PM. Edited 1 time.