I'm guessing they are gonna release the single to Radio becuase they are sure it's gonna be an Air-Play Hit. People aren't really missing Mariah
the way we are so building up hype could hurt the project. So mabe they wanna just surprise people by the single being everywhere out of no where. Then they
will release the press release and build the hype. This way they don't use all there tools too early let people love the song and then buld the hype.